The agency - set up in 2008 by Mark Easby, Declan Metcalfe and Peter Jones - won the Internet and ICT category at the nebusiness Awards which were sponsored by Business Link and The Evening Gazette.
The judges were looking for an innovative use of internet technology to improve business performance or boost competitiveness within the business. Better were credited for using their website and social media to communicate with peers, potential customers and the wider region to develop a powerful digital footprint.
Beating off competition from companies across the Tees Valley, Better will now represent
the region at the Regional Final which will be held at Hardwick Hall Hotel on Thursday 29th
April 2010.
Managing Director, Mark Easby said: “We are delighted to win this prestigious award in
only our first full year of business. It is a testament to our teamʼs adoption of the latest
technologies in both our own and our customerʼs businesses and it is brilliant that we have
been recognised for this.”
“Staying connected is important to us as individuals and as a business in todayʼs marketplace. We use social media tools extensively to keep in the regional digital loop, as well as informing our friends and audience of how our business is growing and developing its service offering. In a competitive marketplace differentiation is key. We believe in breaking down the corporate wall, being human and letting the personalities of the individuals in the company talk for us. Our digital footprint facilitates this.”
Within the first 18 months the agency has expanded to 7 staff and is proud to have established a client base which includes NDI, Freshfayre, Philippa Gregory, SASDA, Codeworks, Onyx Group, Teesside University, The Enterprise Team, MPI Offshore, and Northumbria University. The team also won Best Social Media Marketing Campaign at the 2008 North East Digital Awards.
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