Creative digital agency Orange Bus has successfully completed the design and build of a website for an online subscription-based service for accounting software giant Sage.
Sage One is aimed at sole-traders and start-ups with a hosted software package sold on a monthly subscription as a secure, simple and low-cost way to manage finances. Business owners can work on invoices and VAT returns, and assess their business performance in the office or at home remotely.
Orange Bus won the competitive tender to carry out the design and build of the site, which provides a high volume of help and advice articles across all of its products. It was essential to make the site athttp://www.sageone.com/ as accessible and easy to navigate as possible to allow users to find answers online rather than via the call centre.
Julian Leighton, director at Orange Bus, says one of the keys to success with the project has been the huge emphasis on user experience: "We're delighted with the finished product but what is most exciting is to see business owners are already using it easily and effectively - and in the ways we expected they would.
"It was imperative to the success of Sage One that we effectively structure the content of the online help centre and this is a perfect example of where our user experience knowledge comes into its own."
Orange Bus continues to win prestigious contracts off the back of its specialism in both user experience and interface design, and on the strength of its creative input, strategic insights and delivery.
The firm, which recently expanded into bigger premises on Newcastle's Quayside, has an enviable client list including global names such as Barclays, Tommee Tippee, Family Lives (formerly Parentline) and most recently, international media, publishing and education company Pearson.
Simon Black, managing director of Sage Online, said: "The launch of Sage One is a significant addition to Sage's online software and services. What's most exciting about it is the feedback from our beta customers - we're providing a real boost to their business and enabling them to manage their accounts in a way that suits them.
"That's why we believe Sage One will meet and exceed the expectations of a new generation of sole traders, small businesses and entrepreneurs that see the web as a natural way to work."
Sage One marketing manager, Michael Barber, said: The guys at Orange Bus really know their stuff. We set out to deliver a great customer experience with Sage One and the work Orange Bus contributed helps us do that."
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