Newcastle film and commercial production company Superkrush has joined the likes of Oscar-winning directors Steven Soderbergh and Peter Jackson by using a cutting edge ‘Digital Cinema Camera’ to shoot a ‘magical’ TV ad for the new Great North Museum.The former Hancock Museum, which closed its doors to the public in April 2006, has been transformed into a world-class visitor attraction as part of the £26 million Great North Museum project.
The TV commercial shot by Superkrush Film, will be aired across ITV Tyne Tees and Border for a six-month period from Monday 11th May and features a girl who is preparing the night before for the grand opening of the museum.
If we can, you can member Chris Taylor, producer at Superkrush, which was commissioned directly to do the advert, said: “We have produced the commercial with the theme of the 2006 Ben Stiller movie ‘Night at the Museum’, where all the museum exhibits have come to life.”
“The main character is a girl who is frantically trying to have the museum ready in time for the opening by putting the reptiles back in their cages and tidying up the mess made by the life size elephants. It is like a fantasy land where the museum has come magically to life.”
The advertisement also features many of the museum’s big attractions such as a life-size T-Rex dinosaur skeleton, an miniature interactive model of Hadrian's Wall, displays showing the wonder of the animal and plant kingdoms, mummies from Ancient Egypt and a planetarium.
The commercial was shot using a revolutionary RED ONE Digital cinematic camera, and Superkrush is one of only 20 companies in the UK that has invested £50,000 in the equipment.
Superkrush intends to share its RED camera with the launch of a new service called Steadi-Red. It will rent out the camera plus give training and workflow support to ad agencies that can use the equipment for feature films, commercials and music videos.
“The Red One camera is much more like a film camera, than a DV camera, and needs great support staff, that is why we have invested heavily in training staff and have bought an ‘A-team-style’ van that carries all our equipment and prepares us for any situation or condition. As one of 20 owners of this Red One camera, making us a real specialist in digital cinema in the UK.”
“Other owners include Oscar-winning director Steven Soderbergh, who used it to shoot the Che Guevara biopics, and Peter Jackson, director of the Lord of the Rings, who actually has four of them.
“The Great North Museum advertisement was the first time we were able to really use the RED camera to its full effect, as it allow us to use the latest CGI in the animation and gain reliable, quality, high speed recordings.” Chris said.
When the new museum opens on Saturday 23 May 2009, it will be a flagship visitor attraction incorporating collections from the Hancock Museum and Newcastle University’s Museum of Antiquities, the Shefton Museum and the Hatton Gallery.
Other TV commercials that Superkrush have recently filmed include Royal Quays Shopping Centre, Newcastle Building Society and the Centre for Life.
You can read more about Chris' journey with Superkrush by reading his If we can, you can story
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