PR and marketing company Press Ahead, will be getting outdoors and active over the next few months after winning two major contracts to promote the region as a great place to explore this summer.Sunderland based Press Ahead is managing an in-region campaign, working with Newcastle Gateshead Initiative, County Durham Tourism Partnership and Visit Tees Valley, to promote Tyne and Wear, Tees Valley and County Durham.
In addition the company is driving a national campaign to promote North East England as a great place to visit and get outdoors and active over the spring and summer.
The contracts are a significant addition to the company’s growing portfolio, and a further sign of its sustained success. Over the past year, the business has relocated to larger premises in the North East Business and Innovation Centre to accommodate its growth, as well as employing new members of staff to manage its increased workload.
Erin Casey and Matt Hipgrave are two of the company’s most recent recruits. Erin joined Press Ahead after graduating last summer from the University of Sunderland, following three years of study for a BA Hons degree in Public Relations. With a strong background in finance and customer relations she will bring her skills to work as an account executive.
Matt joined the team as a senior account executive after relocating to the region from London. Matt graduated from the University of Sheffield in 2006 with BA Hons degree in History, then went on to gain experience as a journalist, before joining the former editor of the News of the World and Hello! magazine Phil Hall at his PR agency.
Press Ahead’s two new account wins add to the company’s client list, which includes Berghaus, Business and Enterprise North East, One North East, Newcastle Racecourse and Conference Centre, the North East England Food & Drink Group, Penn State Pretzels, Prince Bishops Shopping Centre, The Outward Bound Trust and the Outdoor Industries Association.
Press Ahead director, Chris Lines, said: “These new contracts are great additions to our portfolio. We have already started to deliver what will be high profile campaigns, regionally and nationally, that demonstrate the many outdoor assets we have here in North East England and encourage people to explore the region.
“Both projects complement the work that we already undertake for a number of clients, to communicate what a great part of the world the North East is. We are proud to be based here and are delighted to be playing a role in promoting the region.”
The latest news and views from Press Ahead can be found on the company’s re-launched website, http://www.pressahead.info/3 and on the Press Ahead blog, http://www.pressaheadpr.blogspot.com/.
You can also read about Press Ahead founder, Russell Borthwick by reading his If we can, you can story
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