Joining the Entrepreneurs' Forum and concentrating on the North East has undoubtedly been the key to my success" .... quotes If we can, you can member Sharon Kell, Managing Director of Coco Moon.Dynamic business woman Sharon Kell who heads up bespoke matchmaking company Coco Moon, has found the perfect formula for a successful business in the region ... a unique and tailored concept built on the basic human need for love and companionship.
The big surprise has been the success of the company during a global credit crisis. Sharon puts her secrets of success down to her relationship and life coaching skills that offered something brand new to the market place - undoubtedly the 'USP' of Coco Moon, with her business tenacity gained at International level working for a major blue chip telephony company.
"I spent years 'flirting' with the idea of my own business and knew that busy, professional people who worked alongside me, were incredibly successful in business, but found it hard to maintain a good relationship. Gradually, the embers burned away inside me for a unique business model.
"The idea quietly gathered momentum with research proving early on that there was malaise around existing dating formulas, to such an extent that many supposedly A list singles had given up entirely on trying to meet someone".
To date ... no pun intended - it's been an effective model, with the company boasting an incredible success rate for matches, way above the industry standard, with members falling for each other after the first few couple of dates.
This may seem too quick to be real, but this is what her secret formula is all about. Sharon is so experienced as a professional relationship expert and life coach, that she knows just the right questions to work out what her members want, and more to the point need.... The key phrase being, that the members THINK they know what want, but in actual fact it takes an expert like Sharon to analyse what they actually really want.
The result of this? You meet a close match relatively quickly - which equals less matches and more precision. Unlike the rest of the flooded dating market which is essentially a numbers game.
A key component of their success stems from a thorough understanding of who their audience is ... in particular getting the male of the species to see that seeking help from an expert can apply to love and relationships as well as in business - and most certainly should not be seen as an admittance of failure.
Not one to sit on her laurels, Sharon Kell has also set up the Coco Moon Hub, a members only social scene in all the latest venues, bars and restaurants so that single members can enjoy a great social life with other professional people, who more importantly are all single and from the region.
To read more about Sharon's journey with Coco Moon, click here
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