The entrepreneurial streak of IWCYC member Kieron Donoghue, founder of ShareMyPlaylists.com, ContentNow.co.uk and quite a few more businesses, is at it again. Kieron has just launched new business BigAudioAds.com, which offers high quality audio ads at affordable prices.
Until now, small to medium businesses may have struggled to get a high quality audio ad produced. They either didn’t know where to source an audio ad provider or the costs were too high and therefore prohibitive. With online streaming music services like Spotify and We7 - whose audience runs into the tens of millions – offering audio ads as an advertising platform, BigAudioAds.com make it easier than ever to get a customised audio ad produced for broadcast.
Kieron says, “The idea for the site came about last year when I was looking to create my own audio ad to be broadcast on Spotify. I didn’t want to go to one of the large advertising agencies as I knew that they would charge me at least a couple of thousand pounds for an ad, which made the campaign prohibitive, but I didn’t know where else to turn. That led me to think that if I have that problem then I’m sure others will.
“So after a bit of research I found that there wasn’t really any companies that offer high quality audio ads at a reasonable rate, aimed at small businesses - so I decided to set one up.”
BigAudioAds.com audio ad packages start from just £395 for a 20 second voice only ad, going up to £475 for a 50 second ad. The pricing system is very simple; all the customer has to do is choose the length of their audio ad, then if they wish they can add on extra features like sound effects or music. BigAudioAds.com even offers a script writing service for just £45 if you need help in getting your message across effectively.
Customers can also “audition” a wide range of both male and female voice over artists on the “Voices” page as well as listening to demos of ads we have already produced on the “Portfolio” page. With four core products, customers can choose from; Buzz 20 seconds, Flash 30 seconds, Blast 40 seconds and Roar 50 seconds. And with sound effects from just £25, music from £30 and professional script writing at £45 per ad this is simple and effective approach to products and pricing.
With a turnaround of approximately 5 - 7 working days, this is an affordable and dynamic alternative to reach a fast paced emerging market place.
Kieron continues, “With services like Spotify and We7 now broadcasting to tens of millions of users and growing every day I’m confident that there is a mass market opportunity here to offer a professional high quality service to small and medium businesses who want to dip their toe into audio advertising but don’t know how. That’s the position I was in a while ago and I’m hoping that BigAudioAds.com will solve that problem.”
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