Congratulations to Sadie Ayton, better known as Sadie The Bra Lady, upon her being shortlisted for the prestigious ‘Lingerie Retailer of the Year’ title, sponsored by Panache. The awards are organised by Drapers and this year is their 20th anniversary of celebrating the best of the country’s retail talent.
Sadie, who is celebrated for her unique attention to bra fitting and expert service, first won the coveted award ten years ago and her friends and supporters in the North East are all willing her on to bring the award back to the region again. The award will mean a double celebration for Sadie as this year she is celebrating her 40th anniversary of the business.
Jessica Brown, editor of Drapers said, “We may be in the midst of some of the toughest trading that the fashion sector has experienced for years, but there are still many success stories that deserve to be celebrated. In fact now, more than ever, is the time for the industry to recognise and reward its very best.”
The awards take place at the Grosvenor Hall Hotel, Park Lane, on the 17th November. For more information on the ceremony and to see the full shortlist, please visit http://www.drapersawards.co.uk/
Talking of her 40 year reign as an entrepreneur, Sadie says, “Success to me is recognising that more and more people know about what we’re doing here. I’m very close to my customers and every single one of those has been personally, shall I say, handled.”
For more information on Sadie the Bra Lady, please visit http://www.sadiethebralady.com/
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